Take a nondescript cylindrical black motor meant to raise and lower window coverings and create a hard-working, witty and informative reason as to why your business can't survive another day without selling these things. Done. Our approach: the product is not meant to be seen, it's meant to work. And that's exactly what we capitalized on. Somfy is the hardest working motor in the business. Not only does it make windows work, it makes your business work.