Good design is good design no matter the subject, but somehow that concept got lost on the category of air purifiers and humidifiers, until The Pure Company. They designed a simple, sexy, sleek and effective suite of products. And they needed a brand Identity to match.
![The Pure Company](https://brandhatchery.com/wp-content/uploads/2017/07/Pure_02.jpg)
![The Pure Company](https://brandhatchery.com/wp-content/uploads/2017/07/Pure_03.jpg)
![The Pure Company](https://brandhatchery.com/wp-content/uploads/2017/07/Pure_04.jpg)
![The Pure Company](https://brandhatchery.com/wp-content/uploads/2017/07/Pure_05.jpg)
![The Pure Company](https://brandhatchery.com/wp-content/uploads/2017/07/Pure_06.jpg)