JPI Is one of the largest multi family housing developers in the south. The Brand Hatchery was brought on to help JPI with the creation of three new distinct developments. Parmore, Torrington and Resona. Each entity addressed a unique need for the appropriate market. Parmore, affordable senior living. Torrington, workforce housing. And Resona, luxury senior living. We began each multi family housing development with naming and storylines and then moved to identity systems and branding materials. Find out more at JPI.com
Resona — Luxury Senior Living
Torrington - Workforce Housing
Parmore - Affordable Senior Living
