Transparency, education, wellness and a better shopping experience are the core elements of the new Lefera CBD branding. Today, we see and hear about CBD everywhere, but what exactly is it? Can I trust it? Does it work? Are these people legit? All perfectly good questions that Lefera CBD Mercantile set out to solve first. We helped create the name, branding, website, packaging, ad campaign and retail signage for the brand, all anchored by the very simple and elegant CBD leaf/drop mark. Lefera CBD Mercantile.